Question 4 & 5 How did you attract/address your audience?

The demographic target audience for our opening sequence is  B, C1 and C2,  as it is a low budget film we cannot afford special effects so we have included enigma codes as this appeals to more higher class audiences, it requires them to think more about the plot of the film, it is more niche. Mixed Gender that like horror films and are quite intelligent so they can understand the twists in the plot which most horrors include.

The psychographic audience are individualists, again because this is a low budget opening sequence and enigma codes are used to create a sense of narrative.

To attract our audience we used enigma codes, this audience liked this because it intrigued them and made them want to watch on to see if their questions about the sequence are answered in the film. We also used slow editing mixed with jump cuts to build up tension and suddenly make the audience jump. I showed our final sequence to a group of 17 year olds of mixed gender and thought the response was positive as they recognized qualities of a horror type genre and liked these factors in our sequence.  I was pleased with their shock from the jump cuts we included. When showing members of our focus group our final sequence I was pleased with their shock from the jump cuts we included, also the audience were tense and thought the music was eerie.

 You can see the responses in the videos I have embedded below. The audiences emotional response was great, they enjoyed the sequence however I was expecting them to ask me more questions after viewing the film as a lot of enigma codes were used. I think the audience took a preferred reading to our text which I am very pleased about as they were attracted to the features we included to make them like our film, such as the music, jump cuts and props.







All in all, I think the audience had a preferred reading of the text, some oppositional as they challenged the exact genre of our sequence. Most of the audience identified factors we included to attract people their age and some really enjoyed these factors.