We are looking at a more independent distribution company that has experience with working with more intellectual films in addition to some slightly mainstream films therefore they have the power to get our film shown into lower key cinemas such as the electric and mac arts as these appeal more to our target audience as they don't show many mainstream films. They show more intriguing films such as 'Neds' and 'Biutiful' which means our film will fit in because we included a lot of enigma codes We have chosen Entertainment Film Distributors to distribute our film as they distributed the film Dawn of the dead which has similarities with out own film.
This distribution company also has experience working with films such as Scream 4, Final Destination and Saw which also tie in with our film as it is of a horror genre, however they also distributed films such as 'A little bit of heaven', 'The Lincoln Lawyer' and 'Piranha 3D' which are all a bit quirky (like our film) yet mainstream as the company managed to get these films shown in mainstream cinemas such as Vue etc. therefore there is a possibility we could have our film shown in mainstream cinemas and make more money. The benefits of using this distribution strategy would be attracting out target audience more by use of internet advertising as this is cheaper and the most likely way a lower budget distribution company would choose to advertise. The internet is also a popular method of advertising for all distribution companies as there are a range of interactive choices and ways to design your advertisement to attract the right target audience, plus you can choose which websites your target audience are most likely to visit and target these to display your advertisements. In addition to this the 'word of mouth' method is always the best way of advertising as people trust what friends/ family say more than an article/ television advert, this is also a low cost way of advertising.
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