Evaluation Question 1- In what ways does your media product use, develop or challenge forms and conventions of a real media product?

Our film is recognisable as a real film opening sequence because the first clip the audience see's is the 'UK production Council' titles therefore the audience immediately are clear they are watching a film.

Our sequence includes introducing titles, time and date setting, a production company and evidence of a story line/plot. All these elements represent gender in either residual or emergent ways. 

As all films include an opening title for the production company the audience automatically know because of this title they are about to see a film, depending on who the production company is usually determines the genre and target audience of the film, for example 'Disney' is for children and the genre is typically comedy cartoons. As you can see the colours used indicate these conventions. 

 

The genre of our film is recognisable because we used similar colours and fonts for the titles in our opening credits as another leading horror film: 'Dawn of the Dead'. The bold titles

As you can see our titles have qualities the majority of people associate with horror/thriller themes. Therefore our audience is informed of the genre of our film.

We have challenged the convention of continuity editing by including jump cuts. Mainstream Hollywood films all include continuity editing and as our target audience is a slightly lower grade compared to Mainstream we decided to make our sequence different. 

This is a screen shot from a series of jump cuts which inspired us to include them in our own sequence from the film Stardust.