The psychographic audience will be individualists, again because this is a low budget opening sequence and enigma codes are used to create a sense of narrative.
Thursday, 2 December 2010
Target Audience
We have decided that the demographic target audience for our opening sequence will be B, C1 and C2, as it is a low budget film we cannot afford special effects so we have included enigma codes as this appeals to more higher class audiences, it requires them to think more about the plot of the film, it is more niche. Mixed Gender that like horror films and are quite intelligent so they can understand the twists in the plot which most horrors include.
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Why do you think low budget films specifically appeal to lower class audiences or mainstreamers. I'm sure it would be possible to argue exactly the opposite
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